On the computer, after I surf the Internet, I often take URLs that I want to remember or continually make us of, copy them and post them to my Favorites list for quick reference.
To that end, I liken Favorites to speed dial on the phone. When you need it quick, it's right there at your fingertips.
So if Favorites is my computer's speed dial , why the heck do I have listings for Toronto's main two Jewish funeral homes!?!?!?!?
(Actually I'll tell you why: it takes the place of the daily newspaper's death listings. And believe me when I say I'm not alone in reading the listings. Apparently, doing so daily is quite common in the Jewish community and perhaps in the community at large.)