The Power of Persuasion

Media. Print ads. Commercials.

All have a message.

Sometimes the message is lost on me.

Other times the message is captured in the images.

Other times the images supercede the message.

I just stumbled onto a wonderful website. You can spend lots of time filtering through its messages.

Put it on your favorites list. I just have.

About twenty-plus years ago I used to go to a downtown restaurant that featured screenings of Cannes award-winning TV commercials; these commercials were international and -- for the most part -- brilliant. Each screening featured a different year's winners, and my friends and I often paid for and sat through two screenings.

I feel the same about this website...I just want to continue sitting here and scanning through it, both its print ads and its commercials.

Canada's Marshall McLuhan voiced it best: "The medium is the message."

Check out this site: http://adsoftheworld.com/

Excuses...or Reasons?

Many, many years ago, I attended and graduated from the University of Toronto. The Toronto downtown campus I attended was somewhat prestigious, and you had to submit high school marks of a minimum of 85%, if not more, to be accepted at that campus.

It was a place I always wanted to go; there were no questions about it. And my marks were more than good enough to get accepted.

But once I was on campus and a full-time student, I began to see things in a different light.

"Pearl, why'd you choose U. of T.?"

I couldn't say, "Because they have a great pre-meds program" when I wasn't taking sciences. I couldn't say, "Because my brothers went here and I wanted to go here too," ecause that's a lousy reason.

I found the most entertaining -- and seemingly honest -- response: "I'm here because of the architecture and the squirrels."

University of Toronto has a sprawling campus that exemplifies all types of architecture -- modern, cold stone buildings, and dark, gloomy Gothic buildings with turrets and stained glass windows. This blend of buildings was so appealing to me, as was the overflow of squirrels running rampant across the campus lawns and stone walls.

So was "Because of the architecture and the squirrels" an excuse or a reason? Hmmmm....

In the same way, you hear people/men mostly say "I read PLAYBOY for the articles." Uh-huh, and no doubt these same people are reading between the lines.

For many years I would "read" THE NEW YORKER. I put "read" in quotes, because even though the publication featured some wonderful short stories and fillers and tidbits, the main reason I would peruse the magazine was for the cartoons. That is what sold me on its pages. They are some of the most brilliant wordsmiths who apply themselves to those simple pen and ink lines. My journals from years past are filled with cartoons from THE NEW YORKER, cartoons that made a lasting impression on me, enough to destroy an issue of the magazine and tear something out.

There is truly a fine line between reasons and excuses.

My memberships to CURVES was up at the end of March; my husband encouraged me to rejoin (he encouraged me to join in the first place and the day that I was let go from my job and I called him en route home crying, he told me the best thing I could do was go home, get my workout stuff and go to CURVES for that 30 minute circuit -- he was SO RIGHT!), and I said I would, for sure. We are nearing the end of July and I haven't yet rejoined...for what reasons? Oh, I'll wait till after Pesach....I'll wait till the kids are finished school...I'll wait to see how my father is feeling... These are certainly not reasons, but excuses!

People find themselves in relationships -- whether they are marriages or friendships -- that are troublesome. Yet they continue to linger in these relationships, often wearing themselves down for their troubles. These people think they are giving reasons for remaining with these partners, these friends, but when these reasons are closely examined, they are often discovered to be simple excuses.

If you think about it, excuses generally relate back to "I"; they have to do with something about you -- something you're lacking (perhaps confidence?), something you're afraid of (perhaps retaliation from another person?).

Although this post was originally meant to be light-hearted -- I'd thought I'd just incorporated the reasons for my attending the University of Toronto, along with my reason for reading THE NEW YORKER -- it turned into something heavier. I want you each to examine your reasons for doing or not doing certain things. Examine them closely; decide if they are in fact excuses. Then do something about it...or at least try to.

Stop making excuses for things. Start doing. Don't wait for tomorrow or the next day to start or complete a project. Don't wait for that other person to make the first move -- you take that first step toward them.

You will be happier; you will have a sense of accomplishment; you will know that you didn't sit on your tushy, thinking up reasons --EXCUSES! -- for not doing something.

Now...let me think of a reason why I can't heed my own advice!