I was flipping through a magazine late at night when an ad caught my eye. It was for a brand of wine from Australia; I couldn't care less about the product, but the ad, an interesting one, associated the wine with "Adventures in Conversation." There was a kind of road map running across a 2-page spread, a foldout page, and scattered along the road map were points of reference. They got me thinking about what we do when we hold conversations, and here are the points of reference for you to think about.
Okay, now talk amongst yourselves....
Today I received an e-mail ad for a new product put out by the LCBO, the Liquor Control Board of Ontario, a board that was so uncontrolled, that the countless numbers of people who work there were going to go on strike...but it somehow got bypassed last evening.
Anyhow this ad was for a new wine, packaged not in a bottle or flask, but in a TETRA PACK -- those recyclable cardboard boxes that hold milk or juice.
FIrstly, I wouldn't be buying any kind of alcohol, even a good wine, in a TETRA PACK.
Secondly, I wouldn't buy a wine product that's called "French Rabbit." It sounds much too gross for me, certainly not like the name of a wine. It sounds like a cocktail --"Yes, I'll have a French Rabbit...hold the cherry." Or like a very erotic French film: "Yeah, I went with my friends to see 'French Rabbit' at the Fox Cinema in the Beaches. Truffaut knew what he was doing when he made that film. I didn't even need the subtitles; I understood pretty much of what was happening from what I saw on-screen."
"French Rabbit" -- ewwwwww.......